{"product_id":"24hr-matte-pure-foundation-and-concealer","title":"Emelie® 24HR Matte Pure Foundation \u0026 Concealer - Full Coverage, SPF 20 (30ml)","description":"\u003cp data-start=\"237\" data-end=\"559\" class=\"\"\u003e\u003cstrong data-start=\"237\" data-end=\"278\"\u003eFlawless coverage that lasts all day.\u003c\/strong\u003e\u003cbr data-start=\"278\" data-end=\"281\"\u003eThe \u003cstrong data-start=\"285\" data-end=\"335\"\u003eEmelie® 24HR Matte Pure Foundation \u0026amp; Concealer\u003c\/strong\u003e is your all-in-one solution for a picture-perfect base. This long-lasting, waterproof formula delivers \u003cstrong data-start=\"439\" data-end=\"456\"\u003efull coverage\u003c\/strong\u003e with a natural \u003cstrong data-start=\"472\" data-end=\"488\"\u003ematte finish\u003c\/strong\u003e that blurs pores and smooths imperfections—without caking or creasing.\u003c\/p\u003e\n\u003cp data-start=\"561\" data-end=\"846\" class=\"\"\u003eFormulated with \u003cstrong data-start=\"577\" data-end=\"587\"\u003eSPF 20\u003c\/strong\u003e, \u003cstrong data-start=\"589\" data-end=\"602\"\u003eArgan Oil\u003c\/strong\u003e, and \u003cstrong data-start=\"608\" data-end=\"621\"\u003eVitamin E\u003c\/strong\u003e, it not only perfects but also protects and nourishes your skin. Whether you're dealing with heat, humidity, or long workdays, this breathable foundation keeps your complexion looking fresh and shine-free for up to 24 hours.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"1034\" class=\"\"\u003ePerfect for normal to oily skin types, this lightweight foundation seamlessly blends into your skin for an \u003cstrong data-start=\"955\" data-end=\"978\"\u003eundetectable finish\u003c\/strong\u003e—making it ideal for everyday wear or special occasions.\u003c\/p\u003e\n\u003chr data-start=\"1036\" data-end=\"1039\" class=\"\"\u003e\n\u003ch3 data-start=\"1041\" data-end=\"1064\" class=\"\"\u003e✨ \u003cstrong data-start=\"1047\" data-end=\"1064\"\u003eKey Features:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1066\" data-end=\"1567\"\u003e\n\u003cli data-start=\"1066\" data-end=\"1129\" class=\"\"\u003e\n\u003cp data-start=\"1068\" data-end=\"1129\" class=\"\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1081\"\u003e24HR Wear\u003c\/strong\u003e: Long-lasting matte finish with full coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1130\" data-end=\"1191\" class=\"\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1191\" class=\"\"\u003e\u003cstrong data-start=\"1132\" data-end=\"1149\"\u003eMulti-Purpose\u003c\/strong\u003e: Works as both foundation and concealer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1192\" data-end=\"1260\" class=\"\"\u003e\n\u003cp data-start=\"1194\" data-end=\"1260\" class=\"\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1213\"\u003eBlurs \u0026amp; Smooths\u003c\/strong\u003e: Instantly minimizes the appearance of pores\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1261\" data-end=\"1324\" class=\"\"\u003e\n\u003cp data-start=\"1263\" data-end=\"1324\" class=\"\"\u003e\u003cstrong data-start=\"1263\" data-end=\"1290\"\u003eWaterproof \u0026amp; Sweatproof\u003c\/strong\u003e: Stays put in heat and humidity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1325\" data-end=\"1377\" class=\"\"\u003e\n\u003cp data-start=\"1327\" data-end=\"1377\" class=\"\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1348\"\u003eSPF 20 Protection\u003c\/strong\u003e: Guards against sun damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1464\" class=\"\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1464\" class=\"\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1407\"\u003eSkin-Loving Ingredients\u003c\/strong\u003e: Enriched with Argan Oil, Vitamin E, and Ascorbic Acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1465\" data-end=\"1522\" class=\"\"\u003e\n\u003cp data-start=\"1467\" data-end=\"1522\" class=\"\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1484\"\u003eNo Cakey Look\u003c\/strong\u003e: Lightweight and breathable on skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1523\" data-end=\"1567\" class=\"\"\u003e\n\u003cp data-start=\"1525\" data-end=\"1567\" class=\"\"\u003e\u003cstrong data-start=\"1525\" data-end=\"1567\"\u003eSuitable for Normal to Oily Skin Types\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1569\" data-end=\"1572\" class=\"\"\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1613\" class=\"\"\u003e📦 \u003cstrong data-start=\"1581\" data-end=\"1596\"\u003eNet Weight:\u003c\/strong\u003e 30ml \/ 1 Fl.oz\u003c\/h3\u003e","brand":"Emeliepk","offers":[{"title":"Shade 01","offer_id":48927760711819,"sku":"FD-E908-01","price":899.0,"currency_code":"PKR","in_stock":true},{"title":"Shade 02","offer_id":48927760744587,"sku":"FD-E908-02","price":899.0,"currency_code":"PKR","in_stock":true},{"title":"Shade 03","offer_id":48927760777355,"sku":"FD-E908-03","price":899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1462\/1835\/files\/12_2_01d3ab81-9173-4e8b-8e1d-15916ba75681.jpg?v=1786986334","url":"https:\/\/roop.com.pk\/products\/24hr-matte-pure-foundation-and-concealer","provider":"Roop Luxury Cosmetics","version":"1.0","type":"link"}